On October 12, WETA TV26 brings you a night of cerebral cinema. At 9:30pm, take a strange journey through the dark depths of the human mind in the suspenseful Alfred Hitchcock thriller Strangers on a Train. Then at 11:30pm meet the men and women who learned to utilize the human brain to manipulate consumers, impact culture, and redefine the advertising empire in an Independent Lens presentation: Art and Copy.
Strangers on a Train (1951) at 9:30pm
Bruno, a psychotic socialite, has concocted a flawless plan to eradicate his hated father. When he stumbles across the ideal partner in Guy, a tennis player he meets on a train, Bruno proposes a clear-cut arrangement: Bruno kills Guy’s unwanted wife and Guy rids Bruno of his despised father. Will this extreme plan stay on track, or will it end in a train wreck? Climb aboard the suspense express in Alfred Hitchcock’s Strangers on a Train! Is the suspense killing you? Watch the trailer here!
Independent Lens: Art & Copy at 11:30pm
Are you fascinated by the advertising entrepreneurs on TV shows like Mad Men? Now you can go back in time, to the genesis of the advertising empire, and explore the inventiveness of the most influential advertising creators of our time. Born out of advertising’s creative revolution of the 1960s, these artists, writers, and visionaries were at the helm of the redefinition of the advertising business. These individuals have deeply influenced culture and society, but are relatively unknown outside of their industry. This fascinating documentary explores the psychological methods implemented by these advertising gurus that greatly impacted the redefining of the advertising kingdom. Watch the trailer here!