An American Pageant of the Arts

Creating a National Culture Center

AR7606-H. President John F. Kennedy Speaks at Fundraising Event for the National Cultural Center, November 29, 1962 (Photo Source: John F. Kennedy Presidential Library and Museum) AR7606-H, Abbie Rowe. White House Photographs. John F. Kennedy Presidential Library and Museum, Boston

At 7 p.m. on November 29th , 1962, 5,000 Washingtonians dressed in black ties and furs arrived at the D.C. National Guard Armory for a $100-a-plate dinner, and fundraising show titled An American Pageant of the Arts. President and Mrs. Kennedy started the event by addressing the crowd about the importance of the arts in fostering American culture and a healthy democracy. Afterwards, the master of ceremonies, Leonard Bernstein, took over and the 2 hour and 43 minute show, featuring some of the greatest performers in music, literature, and comedy, began. The variety show kicked off a $30 million fundraising initiative to raise money for the construction of a National Cultural Center on the bank of the Potomac.