Christmas Adverts

Watch Sainsbury’s Tear-Jerker of a Holiday Ad

Remember this adorable, sniffle-inducing John Lewis holiday advert featuring a boy, his penguin and a lesson on the meaning of friendship? Remember how it seemed like there was no way that any other Christmas commercial could possibly top its heartwarming perfection?

Well, it turns out that prediction might have been a bit premature. It would seem that UK supermarket chain Sainsbury’s has decided to also go for the emotional jugular this year, with an five-Kleenex-alarm holiday ad built around the Christmas Truce of 1914 , a series of unofficial cessations of hostilities that occurred along portions of the Western Front during World War I. German and Allied soldiers, hearing Christmas hymns being sung, both stepped out of the trenches and met in no man’s land that day to exchange gifts, take pictures, sing hymns and, supposedly, play football (soccer, to us Americans).

Fair warning: You probably want to make sure you have some tissues handy before you push play.