Mr. Selfridge Series 3

The First Trailer for ‘Mr Selfridge’ Series 3 Has Arrived

ITV has officially released the first trailer for popular period drama Mr. Selfridge and, if this clip is anything to go by, the new season is going to be quite a bit darker than its predecessors.

The drama is inspired by the story of charismatic American entrepreneur Harry Gordon Selfridge, whose famous department store in London’s Oxford Street changed shopping forever. (If you missed any of the drama up to this point, or need your memory refreshed on what happened - we recapped both Series 1 and Series 2. So go read up.)

Series 3 has jumped forward in time again, and will take place in 1919, just after the end of World War I. As was hinted at last season, Harry Selfridge has lost his beloved wife Rose, and his behavior is becoming increasingly erratic as he continues to spiral after her death.

It’s Official: ‘Mr Selfridge’ Renewed for Series 3

While the second season of popular department store drama Mr. Selfridge hasn’t even aired in the US yet – and actually hasn’t finished screening in the UK yet either – fans everywhere can rest easy in the knowledge that Series 2 won’t be our last trip to the store.

Selfridge has officially gotten the green light for a third season, despite the fact that the ITV drama has struggled a bit in the ratings opposite the BBC’s Sunday night adventure drama The Musketeers. It’s still averaging around six million viewers a week, however, which is probably why it scored a renewal. Well, that and the fact that it’s also been quite successful with international audiences, particularly here in the US on Masterpiece.

''We're delighted to commission a third series of 'Mr Selfridge',” said ITV Head of Drama Steve November in a press release. “It's been very pleasing to see how the audience have reacted to 'Mr Selfridge' and the vibrant and inspirational world the production team have created.''